From Climate Crisis to Coffee Innovation: How Constraints Drive the Industry’s Most Valuable Breakthroughs
Why Coffee’s Greatest Constraints Are Driving Its Most Valuable Innovations
Digital Twins vs Synthetic Users vs Synthetic Data: The Complete Guide to AI-Powered Customer Research (2025)
Something new is happening in customer research. Companies are buzzing about using AI to simulate their customers. Startups are pitching “synthetic users” and “digital twins.” Enterprises are running pilots with AI personas. Everyone’s excited about the possibility of instant, scalable customer insights without the cost and complexity of traditional research. Digital twins, synthetic users, synthetic […]
What is human-centered AI
Human-centeredness is at the core of our activities. We believe in this so much that we put it on our website’s header. In short, at Quartz Labs, we believe that AI has the potential to do a lot of good or a lot of harm, that really depends on how we use it. And while […]
The Four Hidden Roles AI Should Play in Your Innovation Process
Why the smartest teams aren’t using AI to replace people. They’re using it to unlock human and organizational potential.