Digital Twins vs Synthetic Users vs Synthetic Data: The Complete Guide to AI-Powered Customer Research (2025)
Something new is happening in customer research. Companies are buzzing about using AI to simulate their customers. Startups are pitching “synthetic users” and “digital twins.” Enterprises are running pilots with AI personas. Everyone’s excited about the possibility of instant, scalable customer insights without the cost and complexity of traditional research. Digital twins, synthetic users, synthetic […]